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Нажимая на кнопку «Отправить», я даю согласие на обработку персональных данных и соглашаюсь с политикой конфидециальности

Full Service PPC / Google Ads Management
Customization, maintenance, optimization
Optimizing the ROI and Scaling
Testing your audience at the lowest cost
Full reporting and work at KPI
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Audit your ads and your site
Full site audit
Formation of recommendations for improvements and site changes
Increasing site conversion
Increasing ads conversion
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Retargeting
Ads creation
Creation audiences for retargeting
Corrections
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Reducing costs
Querries management Placements management Checking for converting ads Checking for converting clusters
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When should I order a contextual advertising service?

 

The simplest answer would be, when a product or service has requests in Google. The most effective Pay Per Click advertising works in online stores with a popular nomenclature and popular services that are often used and searched. You can evaluate the popularity of your product or service in “Google trends” tab. In this case, contextual advertising works as a direct marketing tool (i.e., click-buy).

Does this mean that cPPC does not work for unknown goods, services, startups, etc.? Of course not.

Advertising is still working efficiently, it’s simply focused on another part of the funnel, and its task is to increase brand popularity, capture market share, and familiarize potential buyers with the product. In this case, the role of the offer and the site is very important.

When should I order a contextual advertising service?

Our PPC management Secret Ingredients
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FAQ

Can I set up the ads only once?

You can. There are similar offers on the market – a one-time setup of contextual advertising. Having ordered this type of setup, you will receive: 1. The initial jump in traffic and budget drain (if no restrictions are set) 2. Immediate decline in traffic due to the lack of adjustments to rates 3. Lack of analysis, which keys worked in the conversion, and which are not 4. The inability to disable such campaigns 5. The impossibility of a flexible reaction to your needs (a new product came, the old one ended, the action appeared, a new UTP) 6. Lack of operational adjustment and elimination of automatically added words and placements from the Yandex and Google systems 7. Impressions for words that are not related to your topic 8. A lot of other things A single setting is like buying a flower that you don’t plan to water. After a while, it will fade.

What is the difference between a good setting and a bad one?

 

1. Understanding the goal
For example, our team always builds the work process from the KPI’s put up and never works on the basis of the number of created announcement cards. We work exclusively for quality: high-quality traffic that best meets the needs and goals of the client
2 Involvement in the process
As you learned above, simply generating ads and doing nothing further is the only way. Many agencies, unfortunately, act very similarly, entering the campaign twice a month and slightly adjusting the generated ads. As for us, we spend the whole day in client’s campaigns, making adjustments, removing inappropriate words, adjusting extensions, utp, introducing options for headings, descriptions, etc.

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What is the difference between a good setting and a bad one?

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3. By experience
Which helps to get by with minimal losses from the beginning, not to drain the budget “in the pipe” and work carefully, probing the most convertible sources of traffic, gradually expanding the share of coverage, without sacrificing profitability.
4. Understanding the market
No thoughtless creation of announcements without a clearly defined offer or a unique trading offer, and even more so, (!) without the competitor analysis!

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