Pay Per Click Ads
The simplest answer would be, when a product or service has requests in Google. The most effective Pay Per Click advertising works in online stores with a popular nomenclature and popular services that are often used and searched. You can evaluate the popularity of your product or service in “Google trends” tab. In this case, contextual advertising works as a direct marketing tool (i.e., click-buy).
Does this mean that cPPC does not work for unknown goods, services, startups, etc.? Of course not.
Advertising is still working efficiently, it’s simply focused on another part of the funnel, and its task is to increase brand popularity, capture market share, and familiarize potential buyers with the product. In this case, the role of the offer and the site is very important.
We create our ads based on the USP and make them as noticeable as possible in the search results
Retargeting may give more leads than classic ads themself. And it is not surprising, because this is a catch-up advertisement for those who have already been on the site. But retargeting may be different too. In order to be configured correctly, you must first analyze user behavior and make your own retargeting for each group.
The most important goal in PPC Ads is to give more leads with the lower costs. For this, the analysis of the most effective ads, keys and audience groups is carried out, as well as daily cleaning of queries and placements that are ineffective and are forced to be shown in systems. The budget is reallocated towards successful converting creatives and audiences.
We are ready to conduct the second month of your advertising for free, if the advertisement does not give conversions during the first month
Can I set up the ads only once?
You can. There are similar offers on the market – a one-time setup of contextual advertising. Having ordered this type of setup, you will receive: 1. The initial jump in traffic and budget drain (if no restrictions are set) 2. Immediate decline in traffic due to the lack of adjustments to rates 3. Lack of analysis, which keys worked in the conversion, and which are not 4. The inability to disable such campaigns 5. The impossibility of a flexible reaction to your needs (a new product came, the old one ended, the action appeared, a new UTP) 6. Lack of operational adjustment and elimination of automatically added words and placements from the Yandex and Google systems 7. Impressions for words that are not related to your topic 8. A lot of other things A single setting is like buying a flower that you don’t plan to water. After a while, it will fade.
1. Understanding the goal
For example, our team always builds the work process from the KPI’s put up and never works on the basis of the number of created announcement cards. We work exclusively for quality: high-quality traffic that best meets the needs and goals of the client
2 Involvement in the process
As you learned above, simply generating ads and doing nothing further is the only way. Many agencies, unfortunately, act very similarly, entering the campaign twice a month and slightly adjusting the generated ads. As for us, we spend the whole day in client’s campaigns, making adjustments, removing inappropriate words, adjusting extensions, utp, introducing options for headings, descriptions, etc.
3. By experience
Which helps to get by with minimal losses from the beginning, not to drain the budget “in the pipe” and work carefully, probing the most convertible sources of traffic, gradually expanding the share of coverage, without sacrificing profitability.
4. Understanding the market
No thoughtless creation of announcements without a clearly defined offer or a unique trading offer, and even more so, (!) without the competitor analysis!
Thank you for the quick work on the configuration of PPC traffic from social networks. All of the set goals are being completed. All the KPI’s are being met. We are thanking you for the sophisticated approach and deep dive into our subject, which is especially important to us.
The “EXSPORT” LLC Company expresses their gratitude to the Ads Pro company for the achievement of planned results for contextual advertising on Yandex and Google, as well as successful SEO promotion of our website. We are thanking for cooperation and a high level of service. We hope to continue our productive cooperation in the future.
Intrigue.Dating thanks the Ads Pro company for effectively developed SEO strategy and traffic growth results. We thank you for the systematic approach, the warm attitude of the company, help in various aspects of project management. We hope that Ads Pro continues to develop in all directions!
We are thanking the Ads Pro for the excellent job on our website https://babysecret.ru! Most of all, we appreciate your approach from the position of marketing and not just optimization. We have seen a steady increase in results and planning on further productive cooperation. Thank you!
We thank the Ads Pro agency for bringing the Top Disc company to a new level using the tools of Internet marketing. Work with paid traffic and SEO optimization is carried out on the highest level. Individual approach, efficiency in action, and changes – is what we like the most in your team’s work. We are confident that we will continue our productive cooperation in the future!
We express our gratitude to the Ads Pro company, especially to Fedor Grebennikov, for the effective management of advertisement campaigns in the Yandex Direct system and Google Adwords, as well as the promotion of our website https://www.vistasport.ru in search engines. We want to point out a high level of professionalism in the company and a flexible approach to the solution of various questions associated with digital.
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